If you've never heard of Glossier, you may have heard of "Into The Gloss". ITG was created by Emily Weiss in her apartment with a notebook, a computer, and a passion for beauty. Armed with a camera, she set out to interview the models, make up artists, and strong women she admired about the products they use and why.
The blog quickly gained a worldwide following and Emily quit her day job. Today, Into The Gloss is a super successful resource and creative think-tank with a loyal, influential readership - and a team that’s developed a sixth sense for what’s relevant (and what works) when it comes to beauty.
Glossier have now tried every product under the sun, interviewed many of their icons, and peeked inside hundreds of coveted beauty cabinets.
Well now, Glossier are a building a modern beauty brand inspired by real life. They're creating new essentials informed by you, by our friends, by high-low culture (fashion, art, the Internet), and that celebrate what it means to be a girl today. They believe that beauty should be fun, easy, imperfect, and personal. Above all, they believe that you give life to products – products don’t breathe life into you.
Glossier loves all things link and since Pantone's Colour of the Year is beloved Glossier pink, they're put together an exclusive Pinterest board to feature some posts from their Glossier Girls, which they have asked me to put together a make up look and take part in this. This is what I came up with..
Avon Ideal Flawless Invisible Coverage Foundation (shade light pink)
The Body Shop Baked-To-Last Blush and Highlight (shade petal)
Studio 10 Brow Lift Perfecting Liner
Barry M Clear Mascara & Eye Brow Definer (discontinued)
With love, Alisha Valerie. x